State of Omnichannel Personalization
The year of 2015 has been tremendous for RichRelevance and for the retail industry at large. While I’m proud of what we’ve accomplished as an organization, I’m even more excited about the success of our customers and the ways in which they are leveraging RichRelevance to traverse the omnichannel customer journey by building personalized experiences. Today, omnichannel initiatives are on everyone’s priority list, personalization is more important than ever, innovations in retail are starting to reap dividends and Chief Marketing Officers and Chief Information Officers are partnering ever more closely.
This past year was filled with many milestones for RichRelevance. We launched an entirely new Relevance Cloud Omnichannel Personalization Platform, powered hundreds of ecommerce websites, mobile apps, in-store and contact center experiences; and 77 major retail brands around the globe chose Relevance Cloud as their independent personalization platform. This is an addition to an esteemed list of 240 brands that already use Relevance Cloud.
We innovated by opening our core personalization platform, releasing new services like user profile service, strategy publishing service and more. We also launched Engage, a new product for content and promotion personalization. Many more customers extended RichRelevance to cover mobile devices, in addition to email, stores and even contact centers, with each of our omnichannel products.
Our research and development efforts have enabled us to become the provider of the only fully- featured, independent and open personalization platform in the market. This allows us to support all your omnichannel projects and any other innovative customer experience you may launch in the coming years.
This technical leadership has allowed us to secure the top spot as the leader in omnichannel personalization for the fifth year in a row according to Internet Retailer. We also launched our twelfth global datacenter in Tokyo, Japan bringing global latency under 100ms. Finally, we held our first customer conferences in Europe and North America.
Along with our customers, we’re on an incredible journey. Our vision is to enable any company to personalize all customer interactions. As referenced in the recent Digiday article, “How Barneys is digitizing its New York City flagship store,” we are helping retailers like Barneys to equip store associates with real-time customer data using best cloud and mobile personalization technologies.
And we’re helping some of the biggest retailers in the world, like Office Depot, build cloud-based experiences that are inherently personalized and seamless. Never before has Marketing and IT partnership had such an important role in the enterprise, and it’s a great honor for us to tie them together and be a part of that transformation for our customers.
The year 2015 was also transformational for the RichRelevance ecosystem. We deepened our partnerships with world’s best technology and services providers such as Accenture, HookLogic, StarMount and several others to enable a best-of-breed personalization technology stack.
As we march down 2016, I wanted to take a minute to thank you for your partnership and your support. Thank you for being an inspiring community of forward-thinking, innovation-driven, consumer-first, omnichannel-loving retailers. Let’s keep doing great things together.
Best wishes for a successful 2016!
– Eduardo Sanchez
