Study cites barriers to online grocery shopping
About 45% of consumers have ever shopped for groceries online, and 60% of those say they have rarely done so, according to a new survey from RichRelevance.
The survey found that the biggest barrier to shopping online is that shoppers don’t trust others to pick the best or freshest items, a factor cited by 53.7% of respondents who have not shopped online. Another 44.3% said they don’t want to pay for delivery.
