creepy v cool

Press Releases - Marketing Trends - Personalization | July 10, 2018

RichRelevance’s Creepy or Cool Survey Shows 80% of UK Consumers Want Transparency from Retailers on the Use of Artificial Intelligence

  • While 75% of UK respondents are unfamiliar with AI, 43% value means like AI to personalise their shopping experiences
  • 80% of UK respondents want retailers to disclose if they are using AI to market products and outline how they are using the technology
  • Almost 1/3 of UK consumers are willing to share more personal data for an improved shopping experience
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