Reporting & Analytics

What happens with online shopping when it rains? Linking online shopping to weather and exploring drivers of noise in sales data

Countless factors affect online shopping, many of which aren’t well known, classified, or understood. Much like the climate system, online sales vary across different time periods–year, month, week, day, hour–with smaller levels of variability often dismissed as so much ‘noise’.

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The true meaning of mobile matters

In the last week, RichRelevance introduced the US and UK versions of our Shopping Insights™ Q1 Mobile Study to the market with some fascinating findings around the rapid adoption and usage of mobile devices in e-commerce:

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Tracking the Online Customer’s Path to Purchase: Key Findings and Takeaways

The RichRelevance Analytics group recently conducted a series of studies for several of our larger, premium retail clients to explore customer behaviors and identify the greatest opportunities for optimization.

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