Be transparent to win trust (and sales) in the age of AI
Most consumers recognize the potential benefits of AI, and are willing to share their data—as long as brands are up front about how the information is used.
Artificial intelligence, or AI, is a marketing and commerce reality. But thanks to headlines about intelligent devices that eavesdrop on private conversations or order items without customers’ consent, merchants and consumers alike are considering both the full impact of this new technology on the customer experience.
