70% have not tried voice-assisted shopping

A recent RichRelevance survey shows that search capabilities are an important element for online shopping, yet retailers are struggling to make this a positive experience across all devices. Especially in the realm of voice-assisted shopping, consumers are skeptical of using this method for beginning the shopping journey.

Yet search is such an integral part of the shopping experience, as sessions using search account for almost half, 45%, of all e-commerce revenue. And as Mike Ni, CMO of RichRelevance says, “commerce has risen to the top of retail buzz,” but voice search is still in its infancy. 

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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