80% of UK consumers are happy to share more data in order to improve customer services

Internet Retailing reports UK consumers are open minded about retailers incorporating more technology into the shopping experience and are even willing to give access to more personal data if it will improve the shopping experience.

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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