Making each and every shopping trip unique

Retailing Today just published an article I wrote. In summary, I address how second-generation product recommendations compare to the first-generation in terms of performance, multichannel potential, and personalization quality. The full article is available here. Hope you find helpful!

Driving sales in a tough economy
May 4, By David Selinger

The era of abundant consumer spending is over –– and retailers should prepare now for a possible long-term shift in consumers’ values and attitudes. A recent survey of online consumers by JupiterResearch found that nearly half of online shoppers said they planned to reduce spending in 2009. Savvy retailers will quickly adapt their marketing strategies to address the mindset of more hesitant and price-sensitive shoppers. read the article