CHALLENGES

Department store retailers are tasked to identify and react to individual shopping trends and preferences in order to effectively deliver relevant and personal experiences across their vast array of categories, products, and brands.

SOLUTION

With data-driven personalization strategies that consider behavioral trends, preferences, and brand affinities, the RichRelevance Cloud™ enables Department Stores retailers to optimize the shopping experience at every touchpoint.

OUTCOME

Predictive personalization powered by omnichannel shopper data delivers the most relevant experience within any department store category. The ability to learn user preferences across multiple categories, creates data rich personalization that provides powerful guidance across the shopper journey.

Why RichRelevance?

The world’s best retailers and brands have trusted RichRelevance for over 10 years to provide personalized, real-time digital interactions for their customers. As the pioneer, RichRelevance has led the evolution of the digital commerce personalization space. Using real-time data and a variety of AI techniques, RichRelevance allows apparel retailers to progressively build a rich and complex profile of each shopper and use that understanding to stage increasingly personalized and context relevant experiences across every stage of the customer lifecycle.
John Lewis
Shop Direct

Recommended Reading

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White Papers

Hyper-Personalization

Learn more about Hyper-Personalization: the pinnacle of personalization for marketers.

Case Studies

John Lewis & Partners

John Lewis & Partners gained detailed insight into customer behavior through program of testing and optimization

Case Studies

Shop Direct

Not satisfied with the out of the box improvements, Shop Direct sought help from RichRelevance personalization consultants to optimize implementation and maximize results from their personalization initiative.

White Papers

Forrester: Total Economic Impact

This report highlights the qualitative and quantitative benefits of implementing omnichannel personalization capabilities using the Relevance Cloud™.

Webinars

Getting Shoppers to Log In

Learn how to get your shoppers to log in by demonstrating the value of a more individualized experience.

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