Creepy or Cool? US Shoppers lag behind Europeans when it comes to technology

RichRelevance, a specialist in omnichannel personalisation for retailers, has released it third annual ‘Creepy or Cool’ study, revealing consumer attitudes towards digitally enhanced shopping experiences.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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