Shoppers rate in-store personalisation tactics from cool to creepy
UK consumers welcome most in-store personalisation and offers but reject facial recognition technology, according to a new survey of 1,000 people.
The Creepy or Cool? Survey has been carried out by personalisation specialist RichRelevance. It finds that 72 per cent of UK consumers find personalisation of product recommendations based on purchasing habits to be cool. Shoppers also welcome location-based personalisation in-store, with 63 per cent giving that a cool rating.