Database Marketing — "Get wise – personalise, says Darren Vengroff"
By Darren Vengroff, Chief Scientist and VP of Product, RichRelevance
1 Aug 2011: When done strategically, personalisation has been proven to considerably improve the bottom line. In addition to providing a unique and relevant experience for every customer, a comprehensive personalisation solution can also generate millions of pounds in attributable sales. As one of the key touchpoints in the customer lifecycle, email marketing is an important element of any ecommerce personalisation strategy.
