DMNews — “DMNews talks with Justin Olsen, head of e-commerce, Burton Snowboards”

We started working with [e-com­merce service provider] richrelevance because it was in line with our cutting-edge philosophy. Its platform gives out automated recommendations based on what people have searched for and what is most popular. We can examine analytics from the site and determine which data points will be used.

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ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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