In-store personalisation: is it creepy or cool?
Survey of UK shoppers reveals Londoners are most open to digital enhancements to shopping experiences, while people in Yorkshire are the most creeped out
Almost three quarters (72%) of UK consumers find personalisation of product recommendations based on purchasing habits a “cool” capability when shopping.
British shoppers also welcome location-based personalisation in store, with over six in ten (63%) welcoming a mobile personalised map showing item locations and efficient store paths to help them navigate stores more conveniently.
