In a global B2B survey conducted by Avanade, 56% of purchasing decision-makers within companies report that they will (and do) pay more for products/services if the customer experience is better than with less expensive retailers.
Download the Forrester report: Total Economic Impact™ Of Relevance Cloud™
Like it. Love it. Prefer it: The Customer Preference Center Makes Shopping Personal
To be successful in omnichannel retail, brands need to combine the advantages of both e-commerce and physical retailing. The top brands in omnichannel follow strategies like leveraging physical stores as fulfillment centers and utilizing technology to engage consumers.
Download an excerpt of the L2 Intelligence Report: Omnichannel Retail
Essential eCommerce speaks to VP and general manager of EMEA at RichRelevance, Matthieu Chouard, about the importance of personalising the customer journey.
Transformation is everywhere we look in ecommerce. While some verticals adapt readily to transformation (like books, electronics and fashion), others resist or struggle with change. One vertical that struggles is online grocery. Online grocers blame difficult delivery, low margins, and lack of adaptation from customers for slow growth.
Today, we are thrilled to announce that RichRelevance Engage, the dynamic content personalization solution, is now out of beta and available to all our customers. Engage enables the delivery of content and campaigns in real time based on individual shopper behavior and shopping history across online, mobile and email channels.