What does ‘digital transformation’ really mean?

What does digital transformation really mean and what is the impact for companies of a ‘digital first’ strategy? In this article Marketing Week looks at several companies who have executed digital transformation including RichRelevance customer, Shop Direct and how they transformed their business from 72% catalogue sales to 100% online in just 3 years with the help of user experience, data analytics and personalization.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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