WWD – Amazon, Google Face Off in Fashion Ad Chase
Competitor or partner?
That’s the question brands face in dealing with the behemoth of Amazon, whose vast operations compete with fashion brands and department stores in e-commerce. But these same brands and stores also are paying Amazon to advertise on its pages, which represent prime real estate in the ever-competitive e-commerce world.
In other words, Amazon is not only taking on retailers — it’s also battling Google.
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