Insight has used the RichRelevance-driven recommendations on its website, including on landing pages tied to email or search marketing campaigns.
Over the past year, Werve says, Insight has seen a more than 63.6% increase in the clickthrough rate for product recommendations—and a 3.5% increase in sales from product recommendations.
Sometimes, technology can even be detrimental: A survey by RichRelevance shows that seven out of 10 shoppers say the use of artificial intelligence to choose and order products on their behalf is “creepy.” Only 14 percent found it “cool.” Also, a majority of shoppers prefer human cashiers to self-checkout kiosks, according to analysis provider eMarketer.
Basic personalization gives way to individual experiences at scale; enhances both marketing and commerce investments for digital leaders
NRF Big Show 2019 – New York, NY – January 14, 2019 – RichRelevance, the global leader in Experience Personalization, today unveiled Hyper-Personalization with Deep Learning, the next tier of AI technology to drive digital growth, engagement, and revenue by staging compelling customer experiences across the commerce lifecycle. Hyper-Personalization helps define how digital business leaders will bridge marketing and commerce clouds to engage every customer as an individual – in real time, at global scale – and enhance the value of existing investments in both which focus on basic personalization.
“Delivering memorable experiences is the only way forward for brands and retailers to create competitive differentiation,” said Carl Theobald, President and CEO of RichRelevance. “Yet many companies struggle in this regard due to the fragmentation of roles and responsibilities across marketing and commerce. Digital leaders need to rethink personalization in light of emerging AI technologies which will in turn reframe organizational boundaries and better foster collaboration.”
San Francisco, CA – December 6, 2018 – RichRelevance, the global leader in Experience Personalization, today announced accelerated momentum for the company’s AI-driven personalization with over $35 billion in digital sales delivered to B2B and B2C leaders to date.
“RichRelevance is seeing incredible business momentum, capped with nearly 300% growth in AI-driven search personalization with our FIND product and our 9th consecutive year of 100% uptime over the Black Friday and Cyber Monday shopping weekend,” said Carl Theobald, CEO of RichRelevance. “We’re continuing to invest heavily in pragmatic AI technology that delivers and helps keep our clients ahead of the pack.”
In June 2018, Qwerkity, the online specialist in quirky and unusual gifts, was acquired by The Book People, a long-term partner of RichRelevance. Having worked successfully with RichRelevance since 2012, The Book People was keen to implement RichRelevance into Qwerkity to ensure a consistent approach to online personalisation.
Working with ecommerce implementation partner Paraspar to bring the project live as quickly as possible, the impact of RichRelevance’s personalised product recommendation platform was swift.
UK’s leading retailer of quirky and unusual gifts implements personalised recommendations to drive online sales
London, UK, 04 December 2018 – RichRelevance, the global leader in experience personalisation, has been appointed by Qwerkity, part of The Book People Group, to provide personalised product recommendations through its Xen AI platform.
More than 40 percent of Americans plan to shop online for some or all of the groceries needed for their Thanksgiving or holiday meal, more than twice as many as in 2017, according to RichRelevance’s Digital Grocery Survey: 2018 Holiday Edition. Amazon is the top online grocery destination for shoppers, followed by big-box retailers such as Walmart and Target, and traditional supermarkets like Safeway and Kroger. The top Thanksgiving items consumers plan to purchase online are bundled ingredients for side dishes, canned items like cranberry sauce, and beverages including alcohol. Turkey and frozen/pre-made desserts are the least likely to be purchased online.
Grocers are implementing a variety of promotions to boost online shopping baskets and rope in new customers, whether it is discounts, personalized offers, comprehensive customer service or some combination of all of these. Fulfillment methods also vary widely. Many grocers have teamed up with Instacart or Shipt, while others have established their own programs or teamed up with smaller e-commerce vendors.
Experimentation in a burgeoning field like e-commerce is natural, but as more consumers do more shopping online, grocers need to have a secure strategy in place while also looking to the future.