Even as transparent pricing and rising B2B buyer expectations compress business margins, leading B2B sellers are leveraging eCommerce to complement traditional channels and drive digital revenue growth. At the same time, most B2B digital experiences struggle to match B2C experiences. Endless catalogs, nuanced contractual requirements, multiple buyers, integrated account managers and complex buying processes increase complexity to both buyers, as well as sellers. B2B leaders are turning to personalization to simplify, guide, and differentiate.
With the holiday season fast approaching, are you prepared for the biggest holiday season in more than a decade?
eMarketer predicts that the 2018 holiday season will be even bigger than the last given that according to some measures, consumer confidence in the US is at its highest level since 2000. With more money to spend due to rising wages, tax reform, and low unemployment, you should be doubling down on your efforts to deliver on the customer demands of seamless, shopping experiences.
Leading fashion brand, GANT has seen online sales improve by 15% since putting their trust in personalization.
GANT wanted to move away from a manual, time-consuming recommendations platform to improve their overall site experience as well as enhance their navigation.
Swap.com, Riachuelo and Other Digital Leaders Increase Conversion & Sales with RichRelevance FINDTM
Shop.org 2018 – Las Vegas, NV – September 13, 2018 – RichRelevance, the global leader in Experience Personalization, today announced that B2B and B2C leaders continue to switch to RichRelevance FIND™, the industry’s only true personalized search solution. With 8 in 10 shoppers always or often using search while shopping, and 7 in 10 likely to leave a retail site that doesn’t provide good search results, companies who prioritize commerce search are turning to FIND in record numbers to drive double-digit digital revenue growth.
Most consumers recognize the potential benefits of AI, and are willing to share their data—as long as brands are up front about how the information is used.
Artificial intelligence, or AI, is a marketing and commerce reality. But thanks to headlines about intelligent devices that eavesdrop on private conversations or order items without customers’ consent, merchants and consumers alike are considering both the full impact of this new technology on the customer experience.
Seasoned Marketing Technology Sales Executive Joins RichRelevance To Accelerate Americas Growth
San Francisco, CA – September 5, 2018 – RichRelevance, the global leader in Experience Personalization, today announced the appointment of Robb Miller as Senior Vice President of Americas Sales. Miller has more than 20 years of experience leading and growing global teams of enterprise sales professionals in marketing technology in both B2B and B2B2C. In his new role at RichRelevance, he is responsible for continuing to accelerate the revenue growth for the Americas as RichRelevance empowers companies around the world to personalize the customer experience across the entire lifecycle.
When Riachuelo sat down to create their first-ever eCommerce experience, the largest Brazilian fast-fashion retailer wanted to deliver a cutting-edge personalized experience that would dynamically prioritize shoppers individual preferences at scale. To deliver on this concept, Riachuelo sought a flexible solution that would dynamically combine internal expertise with the implicit contextual signals derived from the customer journey to make good on the promise of a unique and individualized shopping experience.
Search is one of the most essential components of a personalized experience, which can drive up to 45% of e-commerce revenue. Yet despite its importance, site search has barely evolved in a decades time. With a focus on customer experience and personalized interactions many retailers and brands have taken steps to improve the experiences they offer at every touch point and many have come to recognize how challenged their current Search deployments are for both the consumer and the business user. Infact, most legacy Search technologies require heavy lifting from IT or dev teams and leave business users frustrated by a lack of flexibility and inability to make real time improvements.