Experte en e-commerce et en retail, Catherine Barba assiste au NRF Retail Big Show 2015. Parmi les enseignements importants du 11 janvier, journée d’ouverture du salon, l’importance de considérer les clients comme une communauté de fans à animer, pour redonner du sens à la relation-client.
Les tendances
RichRelevance présente le Relevance Cloud, une solution de personnalisation pour le secteur de la distribution. Service scalable et sécurisé, le Relevance Cloud combine toutes les fonctionnalités fondamentales de personnalisation permettant d’offrir une expérience client gagnante dans l’environnement complexe et avant tout mobile de la vente au détail.
Omnichannel personalization provider RichRelevance has unveiled a suite of APIs that enable retailers to integrate personalization into any of their applications.
RichRelevance’s new Build offering provides the company’s customers with “building blocks” that they can use based on the needs of each of their applications:
RichRelevance®, le leader mondial de la personnalisation Omnicanale, présente aujourd’hui le Relevance Cloud, la solution de personnalisation la plus complète pour le secteur de la distribution. Service scalable et sécurisé, le Relevance Cloud combine toutes les fonctionnalités fondamentales de personnalisation permettant d’offrir une expérience client gagnante dans l’environnement complexe et avant tout mobile de la vente au détail.
La bataille des distributeurs fait rage et les différents acteurs se retrouvent dans des positions de force que personne n’aurait pu prévoir.
Wall Street et le reste du monde observent attentivement l’introduction en bourse d’Alibaba. L’entreprise détient 80 % de part de marché de la seconde économie mondiale : le commerce en ligne, et personne n’y est plus attentif que Jeff Bezos.
RichRelevance, a global leader in omni-channel personalisation, has unveiled the Relevance Cloud, a personalisation solution for retail. Delivered as a scalable, secure service, the Relevance Cloud combines all the core personalisation capabilities marketers need to deliver a winning customer experience in today’s complex, mobile-first retail environment, the company reports.
“Personalisation is core to the customer experience, bringing together customer, product and context into a unified marketing engagement,” said David Selinger, CEO of RichRelevance. “The Relevance Cloud puts nearly a decade of data sciences and personalisation innovation into the hands of marketers so they can bring existing programs into lockstep and create entirely new customer experiences. The Relevance Cloud manages the heavy lifting so that retailers can focus on what they do best: designing differentiated experiences that speak to shoppers based on who they are.”
Now more than ever, nothing about luxury is “one-size-fits-all.” Today’s luxury consumers are a varied bunch, ranging widely in ethnicity, in attitudes about ownership versus use and even in how they want to interact with retailers and brands. But they provide enormous opportunity: The global luxury marketing continues to grow by 10 million people annually.
As recently as 10 years ago, the profile of a luxury shopper was fairly clear-cut: It was the kind of man or woman who owned a lavish penthouse condo, had a fat investment portfolio and freely threw down cash on pricey Chanel handbags or Louis Vuitton luggage.
But today, industry experts say, luxury shoppers are a much more diverse group with wide-ranging tastes and a unique set of values, a transformation that is pressuring high-end retailers to recast their brands.