BOLSTERING HYPER-PERSONALIZATION
“Make it all about me” is what we expect as consumers. No wonder then that personalization was voted marketing word of the year in 2019. It’s gratifying to note that personalization leaders are driving tangible revenue growth and more efficient marketing spend. However, only 15 percent of CMOs believe that their company is on the right track with personalization.
Latest release features advanced personalization capabilities for greater business user controlled experimentation with new algorithms, and a first-in-the-market real-time streaming catalog API
San Francisco, California – May 7, 2020 – RichRelevance, the global leader in experience personalization, today announced their latest Spring’20 Release. With this release, retailers and brands can deploy advanced personalization algorithms without dependence on data scientists and IT experts, leading to faster time to market. The spring release is a milestone in the company’s vision to drive revenue growth from personalization strategies with a focus on continuous optimization using a combination of machine-driven and human-controlled experimentation, to improve accuracy and relevance.
Promotes Seasoned Executives Sarath Jarugula to President & CEO, Raj Badarinath to CMO
San Francisco, CA – May 04, 2020 – RichRelevance, the global leader in Experience Personalization, today announced that as part of succession planning, Sarath Jarugula will become the President & Chief Executive Officer (CEO), and Raj Badarinath will become the Chief Marketing Officer (CMO) effective immediately.
Forrester estimates that B2B eCommerce will reach $1.2 trillion and account for 13.1% of all B2B sales in the US by 2021. For B2B companies, this means the right ecommerce strategy can drive their growth and give them the competitive advantage they need, but there are numerous variables in play to get it “right”. Personalization as a component to this strategy is in itself a broad mandate that has multiple layers and approaches.