Luxury Daily – Barneys personalizes online shopping with enhanced search function

Department store chain Barneys New York is making it easier for consumers to find what they are looking for with a more personalized search tool.

Barneys’ new search pulls in consumer data to provide targeted suggestions and more relevant results.

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RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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