Chain Store Age – Barneys gets closer to the customer
New York – For the upscale, 33-store Barneys New York, customer experience is everything. Affluent shoppers buying high-priced merchandise have certain expectations beyond the availability of quality items, regardless of channel they choose.
“We want every customer to have an online experience personalized to their taste profile, preference and geography, just as we would do in our flagship stores,” Matthew Woolsey, executive VP of Barneys digital, told Chain Store Age.
