Channel Biz – Omnichannel expert RichRelevance hires SAP sales head

RichRelevance, a specialist in omnichannel personalisation for retailers, has appointed industry veteran Matthieu Chouard as its vice president and general manager for Emea.

Chouard brings to the company more than 20 years of regional and global leadership and sales experience in enterprise analytics, CRM, e-commerce, content management and database services.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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