Chief Marketer — "Retail Website Monetization: Do’s and Don’ts"
By Jake Bailey, RichRelevance
As online retailers, we’re all too familiar with the reality that conversion rates have remained stagnant at two to three percent throughout the first decade of e-commerce history.
Yet thanks to the abundance of information, tools and features we’ve added to our pages, the path to purchase increasingly begins at the retail website. This increase in site traffic has given us an opportunity most have yet to realize—the introduction of meaningful advertising revenue through shopping media.