Darren Hitchcock, VP or UK/EU at RichRelevance shares five ways to embrace omni-channel retailing in this Econsultancy blog post

EconsultancyA decade after the rise of e-commerce, today’s mobile technologies and social media applications have contributed to a convergence of consumer demand and technology.

Consumers now expect constant connectivity and interactivity from retail brands and retailers must embrace omni-channel retailing, an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping.

Omni-channel means seeing things from a consumer’s point of view, not from the comfort of your own business boundaries.

It means interacting with customers via their three channels of exploration: social, mobile and local, at every stage of the purchasing process.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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