DMNews — “DMNews chats with Amy Kennedy, VP of marketing at Wine.com”
Did Wine.com have a recommendation function before RichRelevance?
We had a homegrown tool built by our IT team. It was better than no tool at all but it was limited in what it could do. It made recommendations based on a limited set of information and was not dynamically following the customer’s browse path or purchase history. It wasn’t a strong performer. We contracted RichRelevance, a personalization and recommendations provider company, to manage our recommendation engine.