eM+C — “eView: Why the Netflix Prize Is a Good Start to Personalized Recommendations”

by Darren Vengroff

NetflixOpens in a new window created the $1 million Netflix PrizeOpens in a new window in 2006 as a way to reward developers of a next-generation film-rating prediction algorithm.

The idea sounded seductively simple: If developers could predict how users would rate a film, they could use that prediction to decide whether it makes sense to recommend the film to them or not.

Continue reading at eM+C

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