How a swim and yoga apparel retailer uses AI to guide shoppers through its huge selection

Spiraledge taps natural language technology from RichRelevance Inc. to improve product recommendations and generate “good friction” for online shoppers.

Increased competition for web traffic and the rising costs of customer acquisition continue to make ecommerce more challenging. To mitigate those problems, Spiraledge Inc., a retailer of swimwear and yoga gear and apparel, is using artificial intelligence (AI) technology to make the most out of every consumer visit.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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