L’Oreal and R/GA Join RichRelevance at iMedia Brand Summit
L’Oreal and R/GA Join RichRelevance at iMedia Brand Summit
Digital innovators to present new case study on engaging hyper-connected consumers through responsive design and personalization
San Francisco, CA – Feb. 4, 2014 –– RichRelevance®, the global leader in omnichannel personalization, today announced that it will join L’Oreal and digital advertising agency, R/GA, at the iMedia Brand Summit to present a new case study on engaging the hyper-connected, mobile consumer through personalization and responsive design. During the presentation, executives from L’Oreal, R/GA and RichRelevance will showcase how they launched LOrealParisUSA.com and leveraged tailored content regardless of device to generate double-digit growth in unique visits, return visits, and deepen engagement across categories. The presentation, entitled “How L’Oreal Paris Polished Its Digital Presence to Better Engage with Hyper-Connected Female Consumers,” will be held on Monday, February 10 at 11:25 a.m. ET at the Ritz Carlton Amelia Island in Amelia Island, FL.
“Consumers expect a brand experience that is relevant, engaging and speaks to them as individuals,” said RichRelevance CMO Diane Kegley. “L’Oreal is a tremendous example of an innovative brand leveraging the gift of real-time data to deliver a customer payoff in the form of personalized recommendations, content and offers. I am honored to join L’Oreal and R/GA in showcasing this forward-thinking, powerful initiative.”
Kegley will be joined by Annamarie Bermundo, AVP of CRM & Digital Platforms, L’Oreal, and Cindy Pound, Group Director / Mobile Lead North America, Mobile & Social Platforms, R/GA, to showcase the strategic vision, execution and impact of this significant step forward in beauty brand marketing, delivering hyper-personalization across multiple screen devices.
iMedia Brand Summit takes place Feb. 9-12, 2014, and brings together senior brand marketers for three days to collaborate, network, break down barriers, and share successes. This year, the event focuses on how brands are keeping up with the connected consumer and the challenges related to driving high ROI while delivering significant value to consumers within their campaigns.
