Lingerie Insight – Figleaves plots to become 'ultimate' bra etailer

Figleaves plans to make online lingerie shopping more intimate by implementing a new personalisation strategy.

The ecommerce brand is collaborating with omnichannel personalisation company RichRelevance to deliver shopper-specific, data-driven product recommendations for each customer.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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