Multichannel Merchant — “Lessons Learned From Amazon”
by David Selinger
As the former head of Amazon.com’s data mining and personalization team, I gained ample wisdom from what the retail giant does right. But I also saw firsthand a few things Amazon didn’t do quite so well, and learned the hard way that even simple mistakes can cost time, sales and brand equity.
As an e-tailer, you are obviously looking for every possible tool, trick and insight to help boost sales across channels—but have you gone back to basics lately?