Natural language processing — the future of e-commerce — explained

In this Q&A, Raj Badarinath, VP Ecosystems at RichRelevance, explores natural language processing: what it is and what the future holds for this technology.

What is the technology behind natural language processing?

Simply put, NLP, or natural language processing, is the technology that allows for real-world data to be understood and processed by computers.

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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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