New Media Knowledge: Is there life below the fold?
UK digital media site New Media Knowledge talks to RichRelevance Chief Evangelist Jake Bailey on how marketers can find success on their e-commerce sites below the mythical fold.
In 1994, when the Internet was in its infancy, renowned Internet strategist Dr Jakob Nielson argued that Web users paid much less attention to information not visible in the first screen view of a website. The term “below the fold” was born to highlight this area that was only visible after users scrolled down. Three years later Nielson added that scrolling was “no longer a usability disaster”, but the debate has raged amongst marketers ever since.