Online Strategies Magazine — “The Online Holiday Shopping Experience Done Right”
By Darren Vengroff
Industry watchers predict that overall holiday sales this year will be down, but that a larger percentage of those sales will take place online. According to a recent survey by Burst Media, some 85 percent of consumers will shop online this holiday season. That means if you’re not doing everything you can to boost sales in the online channel, you’re leaving revenue on the table.