Global Pizza Chain

Creates single view for 70 mn customers in India and gains incremental sales

Focuses on growth across customer lifecycle stages

ABOUT THE CLIENT: The Pizza Chain with global presence was looking to enhance customer engagement through mobile app marketing across the consumer lifecycle. The chain has multiple order channels – phone, store, mobile app and website and the foundational need was to resolve customer identities across these offline and online channels – in order to perform marketing better.

SPECIFIC PROBLEMS:

• Customers were receiving inconsistent communications on different channels as marketing was operating in silos
• Duplicate records were being created for each customer, one for each order channel
• Client’s mobile app was under-utilized, as they had limited marketing capabilities enabled on the app

Attempts to unify offline and online data had failed, as past vendors specialized in only one channel.