2018 UK Creepy v Cool

RICHRELEVANCE’S CREEPY OR COOL SURVEY SHOWS 80% OF UK CONSUMERS WANT TRANSPARENCY FROM RETAILERS ON THE USE OF ARTIFICIAL INTELLIGENCE

  • While 75% of UK respondents are unfamiliar with AI, 43% value means like AI to personalise their shopping experiences
  • 80% of UK respondents want retailers to disclose if they are using AI to market products and outline how they are using the technology
  • Almost 1/3 of UK consumers are willing to share more personal data for an improved shopping experience

View the 2018 Creepy v Cool results more easily via this infographic

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