Coop.dk Case Study
- SEGMENT: Apparel/Hardware
- PRODUCT: Discover™, Engage™, and Recommend™ deployed across web and mobile.
- CHALLENGE: A complete personalization solution from product discovery through to purchase and loyalty.
- RESULTS: +17% in Average Order Value
+15% sales per view on intelligent cross sells
+15% click through rate and
+71% sales per view on mobile
“Personalization is something that customers in the Danish market simply expect when they visit an e-shop. To meet our customer needs, we started by first implementing the most important part of the RichRelevance platform: Recommend for Personalized Product Offers. We did this throughout our website. Soon after, we looked into implementing Discover for personalized product pages and lastly, Engage, for personalized content and placements. All 3 modules work great together.”
Digital Marketing Manager at Coop.dk