CHALLENGE: HP wanted to create a direct, personalized relationship with each customer from the moment they first use their new HP device.
RESULTS: HP used RichRelevance Engage to create HP Jumpstart, a personalized companion app that encourages and inspires every customer with a highly relevant content experience.
HP Jumpstart will be HP’s largest direct customer channel by the end of the year.
The new companion app has yielded a greater than 30% increase in engagement as compared to the generic template HP used in the past.
Quality of engagement has improved as more than onethird of customers engagement in welcome content and minutes of use has doubled since our pilot began.
RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store.
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