• RETAIL SEGMENT: Pureplay department store
  • PRODUCT: RichRelevance Engage™
  • CHALLENGE: HP wanted to create a direct, personalized relationship with each customer from the moment they first use their new HP device.
  • RESULTS: HP used RichRelevance Engage to create HP Jumpstart, a personalized companion app that encourages and inspires every customer with a highly relevant content experience.
    • HP Jumpstart will be HP’s largest direct customer channel by the end of the year. 
    • The new companion app has yielded a greater than 30% increase in engagement as compared to the generic template HP used in the past. 
    • Quality of engagement has improved as more than onethird of customers engagement in welcome content and minutes of use has doubled since our pilot began.

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