Hypermarket Case Study

  • SEGMENT: Grocery
  • PRODUCT: RichRelevance Find™, Recommend™, Discover™ and Engage™
  • CHALLENGE: Grow digital revenues by enhancing customer experience and engagement on e-commerce and mobile app. Help customers build the basket faster with AI-driven advanced merchandising, reducing dependence on manual curation by a merchandiser. Provide contextual search results and personalize web banners for higher engagement.
  • RESULTS: The supermarket chain implemented the full suite of personalization platform to create individual experiences throughout the site and achieved
    19.3% Items Per Order
    +3.92% Average Order Value
    6.15% CTR on Recommendations
*Results from Recommend™ only

A lifestyle holding company in the Middle East has exclusive franchisee of this renowned French retailer, operating over 150 hypermarkets and supermarkets in 30+ countries, and serving over 200,000 customers a day. Their online business includes e-commerce and mobile app, supporting both English and Arabic, and RichRelevance deployment spans 8 countries.


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