Case Study: Insight


  • SEGMENT: B2B Technology Solutions
  • PRODUCT: Personalization Suite
  • CHALLENGE: Extensive product catalog, lack of insight about customers, inability to react in real time with the relevant content
  • RESULTS: +69% YoY Revenue generated from homepage personalization. +275% Increase in Marketing Qualifed Leads (MQLs) from personalized partner campaigns based on behavior. 78% YoY Increase in sales generated from product recommendations on product detail pages.

“Working with RichRelevance has transformed the buyer experience into a meaningful connection with our clients, making it easier than ever to scale across our large catalog and partner offerings. Not to mention the great results we’ve seen. We have an exciting roadmap of things to take our personalization initiatives to the next level in 2019.”

– Sarah Robson
Sr. Online Merchandising Specialist, Insight

Insight Enterprises is an Arizona-based, publicly traded global system integrator helping organizations of all sizes manage today’s information technology needs while transforming for tomorrow. Insight is a Fortune 500 company with offices in 20 countries serving clients operating in 200 countries and territories. The IT leader provides end-to-end Insight Intelligent Technology Solutions™ designed to help businesses optimize their IT supply chain, maximize the value of digital innovation, enable cloud and data center transformation, and empower workforces to work smarter.

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