- RETAIL SEGMENT: Apparel
- PRODUCT: Personalization Suite
- CHALLENGE: Disjointed customer experience, lack of data insight, manual personalization
- RESULTS: x2.5 increase in conversion rate. 22% increase in spend from those interacting with personalization
“We were looking to create a truly personalized customer experience. We believed personalization would give more
power to Marketing through greater insights about each individual user. With this greater knowledge and the power of the personalization platform we were then able to optimize each user experience by orchestrating content and product lists in a user centric way.”
– Danni Veng
Group Ecommerce Manager, Miinto
Miinto is a collective of fashion stores created to bring the same intimate experience of boutique shopping to the digital landscape. Miinto partners with more than 1,800 independent fashion boutiques across Norway, Sweden, the Netherlands, Belgium, Switzerland, and Denmark showcasing approximately 500,000 products and several thousand brands across their ecommerce website.
It is the Miinto mission to create an inspirational experience, offering a wide selection of styles and items to their fashion-forward customers. This forms a synthesis between the brand, shop and customer.