musicMagpie Case Study

• RETAIL SEGMENT: Media
• PRODUCT: Recommend™
• CHALLENGE: Personalisation based on behaviour and preferences and limited internal resources to optimise
• RESULTS: 25% increase in AOV

musicMagpie is the best place to sell unwanted consumer technology, such as smartphones, tablets, game consoles and wearables, as well as the best place to purchase high quality refurbished technology. The company is the world’s biggest seller on eBay and Amazon, and the first globally to achieve 5 million in positive feedbacks on eBay. Its key focus is on consumer technology, but also buys and sells a whole host of media products such as CDs, DVDs, Blu-Rays, games and books.