CHALLENGE: With more than 2 million unique SKUs, Swap.com needed to move beyond basic site search to provide ‘true personalization’ that is instant, individualized, accurate and exceeds shopper expectations.
Delivered initial ‘out of the box’ conversion increase of 7.3% – the biggest conversion increase Swap.com has ever seen as the result of introducing a new tech capability.
Immediately enhanced brand perception & engagement by returning relevant results for queries averaging 2.2 words or less. Provide a better experience to high-value customers (40% of revenue comes from session with search).
The search experience at scale to help Swap.com understand if shoppers are locating the items they wish to buy.
RichRelevance is the global leader in omnichannel personalization and is used by more than 200 multinational companies to deliver the most relevant and innovative customer experiences across web, mobile and in store.
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