Financial Times — Retailers pin festive hopes on Pinterest

Retailers are pinning some of their Christmas hopes on Pinterest, the digital media site. If Facebook is about friends and Twitter is about interests, then Pinterest is about things – and that is a welcome discovery for stores looking for ways to fuse social media and ecommerce.

A loosely organised digital pinboard, Pinterest lets users post images of products they like, compile wish lists and browse the choices of others. Recent hits include a Gap striped hoodie, Tory Burch boots and a do-it-yourself picture frame made from Popsicle sticks.

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