Tech Crunch – RichRelevance Acquires Precog To Add Large-Scale Analytics Engine To E-Commerce Personalization Platform

RichRelevance, a company that powers personalized shopping experiences for online retailers, acquired Precog, an analytics technology startup (formerly known as ReportGrid). Financial terms of the deal were not disclosed.

Backed with $50 million in venture funding, RichRelevance aims to take consumer shopping data and help retailers leverage this information into a more personalized experience. As e-commerce continues to grow, and big data strategies enter the market, more retailers are providing customized online shopping for consumers to drive sales. In aggregate, RichRelevance’s clients represent more than 30 percent of online retail and include Target, Walmart, Sears, Overstock, The Disney Store and others.

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