RichRelevance Build™ Helps Digital Leaders Extend Hyper-Personalization Into Newer Digital Touchpoints Beyond Just Web, Mobile and Email

From Contact Centers, Executive Briefing Centers, Chatbots, Digital Kiosks, and more, enterprises can now create inventive and personalized customer experiences

eTail West – Palm Springs, CA – Feb 20, 2019 – RichRelevance, the global leader in Experience Personalization, today announced that the next generation of RichRelevance Build™ is helping enterprise customers extend their brand into new digital channels and use data to create innovative, personalized customer experiences.

Using Build™, companies can effectively extend personalization to emerging customer touchpoints that are specific to their brand and business – from contact centers, chatbots, in-store robots, to augmented reality devices and more. Build™ brings real-time customer context and open personalization with Xen AI™ to every digital screen, enabling brands and retailers to incorporate proprietary customer data, new AI models, channels and touchpoints into a unified personalization strategy simply and successfully.

“With Build™, both consumer and B2B brands and retailers can create personalized experiences within any customer application and digital touchpoint,” said Michael Ni, CMO of RichRelevance. “Build™ offers endless personalization possibilities, bringing hyper-personalization to any screen, while at the same time helping customers deploy their own, unique data science models. With growing pressure to deliver consistent, branded experiences at every touchpoint, retailers and brands can now quickly deploy personalization to ensure that all digital touchpoints consistently deliver signature moments that ensure relevance and create memorable experiences.”

Live client examples include:

  • Call Center: Leading specialty retailer with a strong online presence and 200+ stores across the United States is using Build to personalize every aspect of the omnichannel customer journey, including extending rich, data-driven product recommendations into the call center.
  • Executive Briefing Center: Using Build Event Stream API, a leading direct-to-consumer retailer transformed its corporate meeting rooms into immersive, dynamic spaces where visitors are surrounded by a rich, visual real-time feeds of the most popular products, trending items by geography and more.
  • Custom Data Science Models:, leveraging deep vertical knowledge and depth of customer data, created and deployed their own (via the Build™ Data Science Workbench) recommendation strategy using product similarity to be weaved into RichRelevance’s existing model library that resulted in an over 15% increase in average order value and $5 revenue per click by utilizing Build.
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This post was written by RichRelevance

ABOUT RichRelevance
RichRelevance is the global leader in experience personalization, driving digital growth and brand loyalty for more than 200 of the world’s largest B2C and B2B brands and retailers. The company leverages advanced AI technologies to bridge the experience gap between marketing and commerce to help digital marketing leaders stage memorable experiences that speak to individuals – at scale, in real time, and across the customer lifecycle. Headquartered in San Francisco, RichRelevance serves clients in 42 countries from 9 offices around the globe.
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