RichRelevance CEO Joins Chief Scientist of Obama for America at NRF Big Show
Two Big Data pioneers to discuss personalization – the key to turning Big Data into smart data – at retail’s biggest event
San Francisco, CA – Jan. 8, 2014 –– RichRelevance, the global leader in omni-channel personalization, today announced that David Selinger, CEO of RichRelevance, and Rayid Ghani, former Chief Scientist at Obama for America 2012, will provide brands and retailers with a strategic, practical look at Big Data and personalization at the National Retail Federation’s 103rd Annual Convention and Expo. During the session, Selinger and Ghani will give attendees a case study-driven look into big data: what it really means, who owns it, how to benefit from it and where it’s going. The session, entitled, “How Relevance Can Get Your Brand Elected,” will take place on January 13 at 10:15 a.m. ET at the Jacob K. Javitz Convention Center in New York City.
“Data is evolving everything about retail, and retailers have the opportunity to integrate new technologies into their legacy systems to get tremendous value and change how they look at data in 2014,” said Selinger. “This session addresses the Big Data issues facing retailers and brands today, and, while this is a technology issue, we will also touch on new ways to think about data, drawing on best practices from some of the most prolific data strategies ever undertaken.”
“From politics to retail, data’s promise lies in engaging your supporters at massive scale, and creating connections that empower them to become advocates and fans for your business,” said Ghani, who is currently at the University of Chicago’s Computation Institute and Harris School of Public Policy.
Retail’s BIG Show 2014 is expected to draw more than 27,500 attendees at the Jacob K. Javits Convention Center in New York City, January 12-15, 2014. NRF’s annual event brings together the world’s top retailers, their business partners, media and thousands of retail professionals. The show presents unparalleled networking opportunities and the latest innovative trends that are transforming the industry and enabling connections with customers. The EXPO includes more than 520 exhibitors showcasing groundbreaking solutions and retail technology. More information is available here.
RichRelevance is the global leader in omni-channel personalization. More than 160 international companies use RichRelevance to turn data into actionable insight, which delivers the most relevant experience for consumers as they shop across web, store and mobile. RichRelevance drives more than one billion decisions every day, and has delivered over $10 billion in attributable sales to its clients, which include Target, Marks & Spencer and Priceminister. Recently, the company opened its cloud-based platform to allow clients to easily merge disparate data sources and build real-time applications tailored to their specific business needs. RichRelevance is headquartered in San Francisco and serves clients in 40 countries from 9 offices around the globe. For more information, please visit www.richrelevance.com.