CHALLENGES

As one of the most competitive verticals, consumer electronic retailers and brands must create superior customer experiences across digital and physical channels to maintain an advantage. Personalization must anticipate customer needs and ensure the compatibility of products.

SOLUTION

Solve for the complexities of consumer electronics shopping with personalization that understands implicit and explicit preferences and leverages product compatibility to deliver product guidance and relevant content, seamlessly across sales channels.

OUTCOME

Consumer electronics retailers are able to respond to preferences in-session with personalized compatible recommendations, search results, content and offers. Shoppers are able to enjoy cohesive and consistent experiences across channels.

Why RichRelevance?

The world’s best retailers and brands have trusted RichRelevance for over 10 years to provide personalized, real-time digital interactions for their customers. As the pioneer, RichRelevance has led the evolution of the digital commerce personalization space. Using real-time data and a variety of AI techniques, RichRelevance allows apparel retailers to progressively build a rich and complex profile of each shopper and use that understanding to stage increasingly personalized and context relevant experiences across every stage of the customer lifecycle.
Hewlett Packard
CDW

Recommended Reading

Explore our wealth of thought leadership and best practice content designed to help innovative retailers and brands improve even more.
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White Papers

Hyper-Personalization

Learn more about Hyper-Personalization: the pinnacle of personalization for marketers.

White Papers

Forrester: Total Economic Impact

This report highlights the qualitative and quantitative benefits of implementing omnichannel personalization capabilities using the Relevance Cloud™.

White Papers

Solving 5 User Matching Challenges

This paper shares how you can leverage user ID matching and RichRelevance features to identify users and motivate shoppers to log in.

Case Studies

Consumer Electronics

A multinational electrical retailing company was able to create impacting personalized experiences at every customer interaction across multiple sales channels with RichRelevance.

Webinars

Getting Shoppers to Log In

Learn how to get your shoppers to log in by demonstrating the value of a more individualized experience.

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