Study: For voice shopping, Google Assistant edges ahead of Amazon Alexa
RichRelevance’s survey suggests that voice-enabled shopping is still in its infancy, and that consumers still feel more comfortable with being able to see images of products before making a purchase. Tech giants like Amazon, Apple, Google and Microsoft should be discouraged at survey results that show 63% of consumers don’t expect them to “eventually get it right” when it comes to voice-enabled shopping.
